Mobile applications are a favorite of today’s customers and it is becoming imperative for businesses to use mobile applications for acquiring and retaining customers. This article discusses the importance of mobile applications in the dynamic business world.
Technology is bringing the world at our fingertips.
Smartphones and mobile devices are becoming common and dominating our digital interactions. The smartphone users across the world stand at 2.7 billion and the tablet users are 1.35 billion. This popularity of mobile devices has contributed to the stupendous growth of mobile applications. The mobile app downloads are estimated to reach 258 billion by 2022. This shows that introducing mobile applications is crucial for the business to survive today’s cut-throat competition.
The sudden shock to the world with COVID-19 has provided a further impetus to the mobile app usage. It is helping businesses stay connected during the crisis. Governments worldwide are relying on mobile apps to monitor the progress of the pandemic and ensure the safety of the public. The Arogya Sethu App provided by the Indian government is an apt example of the social utility of mobile applications.
How do mobile applications impact the bottom line of business?
- Enhance customer engagement –
Mobile applications provide a direct channel to connect to the customers. Your customer could be located anywhere. Irrespective of the location, they can interact with you and make purchases anytime. Mobile applications allow businesses to send timely notifications that are relevant and informative to the customers. It helps to communicate discounts and offers faster. Notifications through mobile apps often receive higher engagement rates. This strategy also increases customer loyalty and boosts sales. During the ongoing lockdowns, many companies have found mobile apps as the best channels to keep the communications alive with the customers.
- Grow your business without boundaries –
Digitalization and the growth of the internet are making it easy for companies to access international markets and grow their customer base. Mobile applications provide the required functionalities, including ads and promotions, to reach out to a larger customer segment across the globe.
- Provide better customer service –
Mobile apps enable connectivity 24/7. You can answer your customer’s queries and provide the required customer support anytime. This is a cost-saving method and also improves the customer experience tremendously. The utility of mobile apps in supporting customer service was demonstrated during COVID-19. The pandemic resulted in many organizations closing down their offices impacting the ability to provide uninterrupted customer service. Mobile apps were deployed to resolve the first level issues of the customers.
- Excellent marketing tool –
Mobile applications are cost-effective marketing channels. You can reach your targeted customers by sending newsfeed, promotional offers, product launch, and other information through push notifications.
- Easy buying platform –
Customers often prefer to purchase through mobile apps than the company’s website. This is mainly because of the easy access and portability of mobile apps. The customers can browse the products, review all the information, and make the payment through the app in a hassle-free manner.
- Build brand awareness –
Mobile applications can help a company build brand awareness. You can modify your mobile app according to your customer preference. Introduce customer-friendly features that are fun and creative to leave a lasting impression in the customer’s mind. You can also make it informative and provide value to the customers. By providing excellent design and features in the mobile app you can easily increase your brand reputation.
- Increases profits –
Customers can connect to you anytime they wish to make a purchase even if they are on the go. Mobile apps allow you to keep the customers informed of the various promotions and discounts. This can increase the possibility of conversions and thereby increase your profits. Most companies have found mobile apps to increase their sales drastically.
A mobile app is becoming mandatory for any business to stay competitive in today’s fast-paced world. Consider increasing your business presence by leveraging mobile app technology. Many companies prefer to hire reputed mobile application development companies to simplify the process.
SBL provides end-to-end mobile application development services of the highest technical standards. Our domain experts come with exposure to a range of industries and ensure customized mobile application development to meet the requirements of your business environment.