The relevance of accurate location intelligence is growing in today’s business. It is finding increasing applications in e-commerce, offline retail stores, and in marketing strategies like retargeting. Micro GIS brings the ability to use geospatial services in smaller areas. This article discusses some of the popular ways Micro GIS services are helping the needs of small scale entities.
GIS can provide spatial data for the mapping requirements of businesses and is widely used in all major industries. But the needs of small institutions often require a different set of GIS services. A small scale area requires cost-effective GIS solutions that can create high-resolution maps without relying on expensive traditional mapping methods. This is where Micro GIS comes into the picture.
What is Micro GIS?
Simply put, Micro GIS is the small scale implementation of GIS. Location intelligence is becoming highly essential in most businesses regardless of their size. By using accurate geospatial data, businesses can gain a competitive advantage in offering localized services and enhancing customer experience. Spatial data is highly useful to optimize sales territories and devise marketing campaigns. Many sectors such as transport and logistics, telephone services, agriculture, surveying, disaster management, and surveying depend heavily on accurate location intelligence to provide fast and reliable services.
Even small scale businesses or institutions such as shopping malls, campuses, or industrial parks need reliable asset mapping. However, the traditional GIS services create an accurate digital orthophoto mosaic using huge capital outlay and time. This is not a workable solution for small entities and we find them moving to alternatives like Micro GIS applications for their mapping requirements.
Uses of Micro GIS
Here are some of the popular ways Micro GIS applications are satisfying the small scale needs of the institutions and business.
- The unmanned aircraft systems facilitate the creation of digital maps on a smaller scale. Drones capture data with high accuracy and resolution and require lesser time and capital outlay compared to the traditional methods. Hence, using drone’s Micro GIS provides affordable location intelligence.
- Shopping malls need to map their facilities accurately for improved decision-making and disaster management. Micro GIS can help to select the site location of the shopping mall and also to plan its layout. The various facilities and routes can be mapped accurately to provide the best customer experience. The malls can also plan the fastest emergency exit routes in case of unexpected incidents like fire outbreaks. Besides, the traditional methods are not feasible for use within the shopping mall building. Drones are the best solution to conduct asset mapping in such scenarios.
- School or college campuses require asset mapping of their facilities. However, these institutions often do not have the resources for a large scale GIS project. The requirement is small, and the mapping is possible only using non-intrusive technology such as drones. Often drones conduct land surveys in these settings to provide accurate information on the curbs, pavement, headwalls, sidewalks, drains, and manholes. The information can be clubbed with non-visible features such as underground sewage or electric lines to produce accurate georeferenced maps.
- Micro GIS also finds applications in urban planning. Urban areas usually densely populated and require intensive planning. The data collection in these areas becomes expensive and time-consuming. Drones help to collect data in a brief time and thereby facilitate the frequent updating of the maps.
SBL as your ideal partner for Micro GIS
For over a decade, SBL has helped organizations from the private and government sector implement accurate and reliable GIS solutions. Our Micro GIS services provide you with accurate location data for informed decision-making in your projects. We develop solutions to meet the requirements of mining, agriculture, construction, forestry, transport, aviation, and telecommunication sectors. Our cost-effective and result-oriented Micro GIS applications help the small firms to leverage location intelligence for gaining a competitive edge and boost revenues.
Contact our Micro GIS team to design the best micro geospatial solutions for your business needs.