GIS has been a part of the telecom industry for a long time and is emerging as an inevitable tool for the telecom industry. In this blog, let us examine the key applications of GIS in the telecommunications industry.
The telecom industry is changing rapidly and requires the support of advanced spatial technology to improve its efficiency and meet the ever-growing demand. Mobile phone usage is increasing in both developing and developed economies, and telecommunication companies are looking to widen their reach across geographical areas. This rapid expansion of the telecom industry is acting as a primary driver for the increased use of GIS.
GIS has proven to be particularly useful in today’s telecom industry, as it provides the means to create highly accurate maps, optimize asset location, and visualize information in a more interactive and efficient way. By using GIS tools at network planning, installation and maintenance stages, telecom operators can reduce network construction costs and ensure that their networks are built in the right places.
In this article, we will discuss some of the most useful applications of GIS in the telecom industry.
How GIS can help the telecom industry?
The advancement of mobile technology, coupled with the emergence of big data and analytics has brought about a great opportunity for telecom companies to improve and automate business processes. With the assistance of new geospatial technology, telecom companies can provide a completely new level of service to their customers and deliver more innovative services. Additionally, telecom companies can predict business metrics, identify business trends and patterns, as well as predict traffic patterns based on existing infrastructure.
Telecommunications companies have begun to realize the value that geospatial tools offer. GIS tools can be used to identify faults in the network. Since telecom companies need to update their software and information from time to time, having the ability to update faults quickly with geospatial tools is a valuable asset. Geospatial tools can also help improve the network’s resiliency in the case of a natural disaster.
GIS and its applications in telecom industry
GIS is an important tool to support the modern telecom and fibre optic networks.
- Mobile asset management – Mobile asset management monitors the functionality and availability of assets in the company’s inventory throughout the supply chain. Geospatial data can be used to manage mobile assets in various situations. GIS solves the MAM issues by providing real-time updates on local weather, suggest geofence extension, and improving fleet connectivity.
- Customer service – A great customer service strives to provide customers with new services in a timely manner, answer customer questions, rejections and other support requests as needed, and provide the latest information about network performance. All such relationship management tasks can be easily accessed through GIS software. Geospatial data allows customer service representatives to view all information about a customer based solely on their location, including information about their network. Most operators implementing GIS-based customer relationship management services are able to resolve customer issues quickly. By using GIS, agents can increase the speed and quality of customer contact processing, thereby improving customer satisfaction. Service technicians can use GIS to generate service history reports for specific areas to help identify the root cause of specific problems.
- Network engineering – The telecommunications industry is increasingly being impacted by domestic competition with the emergence of new wireless technologies, such as fifth-generation cellular networks, forcing telecom companies to redesign their networks. Designing a wireless network that meets customer requirements requires multiple planning and testing, which is an expensive process. Since many cellular operators have already paid for 3G and 4G licenses, they need a cost-effective solution to build new networks and maintain the current ones. Companies can use GIS to conduct a preliminary analysis of the service area and reduce the planning and design costs. It also limits the number of iterations of a specific tower configuration before implementation. Using GIS can also ensure quick response to emergency services, such as police, fire brigade, or ambulance.
GIS is a very effective tool to make data-driven decisions in the telecom industry. From planning and implementation to maintenance and daily operations, GIS mapping can improve the operations of telecom service providers. By investing in GIS technology, telecommunications companies can experience the benefits of automation, improved decision making, and offer better customer service.
If you wish to explore the benefits of GIS and implement it in your organization, please contact our GIS division.