email marketing automation platform,

How Email Marketing Automation Can Increase the Effectiveness of Your Inbound Campaigns

Email marketing automation is an essential part of inbound marketing. This article highlights the importance of email marketing automation and provides a list of automation tools to use in your campaign.

email marketing automation platform,

Social media might be ruling the marketing scene. But still, email marketing retains its foothold and remains a favorite among marketers.

Automation increases the potential of email marketing and brings higher ROI to your marketing campaigns by saving time, engaging more customers, and increasing operational efficiency. Research shows that automated emails give 60% more conversions than normal emails.

Welcome emails when a customer signs up for your service, anniversary or birthday emails, verification emails, etc are a few instances where you can use email autIf you are new to email marketing automation, the multitude of tools in the market are sure to baffle you. We hope the above list will help you choose the right set of email marketing automation tools for your campaign.

Struggling to generate leads from your email marketing campaigns?

SBL is an established digital marketing service provider, having a proven track record of increasing the client’s bottom line with innovative and out-of-box digital marketing strategies.

Contact us to automate your email campaigns to get the best ROI.
Email marketing automation is an essential part of inbound marketing. This article highlights the importance of email marketing automation and provides a list of automation tools to use in your campaign.

Social media might be ruling the marketing scene. But still, email marketing retains its foothold and remains a favorite among marketers.

Automation increases the potential of email marketing and brings higher ROI to your marketing campaigns by saving time, engaging more customers, and increasing operational efficiency. Research shows that automated emails give 60% more conversions than normal emails.

Welcome emails when a customer signs up for your service, anniversary or birthday emails, verification emails, etc are a few instances where you can use email automation effectively.

Read on for more insights on email marketing automation and leverage the benefits in your marketing strategy.

What is email automation?

Email automation or behavior-driven email allows you to send emails automatically in response to specific actions that the user makes on the website or app. It is a scalable method of sending user-specific messages that increases customer loyalty by providing a channel for sending real-time, personalized messages.

There are a good number of effective software such as HubSpot or Autopilot to simplify the process and help you reach your target customers at the right time.

How does email marketing automation benefit your business?

Here are a few benefits that an effective email marketing automation strategy can bring for your business.

  • Reduces human effort – Since the entire process is automated, you can set the schedules or trigger criteria and allow the program to do the work. It doesn’t require any sort of human intervention allowing you to focus on other important business operations.
  • Send relevant messages – Whenever you send emails it is important that it is relevant to your audience and brings the right response. People do not appreciate irrelevant promotional emails, and such messages often ended up as spam. Automation helps to resolve such issues and send personalized messages that are relevant to the recipient.
  • Reduces error – When sending individual emails to a long list of subscribers, errors are bound to happen. The email could have drafting errors or might be addressed to the wrong person. But such errors can damage your reputation significantly. Automation ensures that there is no room for human error while sending emails.
  • Retain existing customers – Email marketing has proven results in retaining the existing customers. Regular communication will make your customers feel valued and also increase their awareness of your brand. Automation makes it easy to request feedback and send promotional emails about exclusive offers.

Best Email marketing automation software to grow your business

The benefits of email automation are sure to have got you excited. But which is the right email marketing automation platform to use?

There are 450+ email marketing automation tools out there in the market and choosing the right one is not easy.

To help you select the right software, we have reviewed the popular email marketing software and compiled a useful list for your reference.

  • HubSpot – The email automation tool from HubSpot is great support for the transactional email requirements of small businesses. The free version can provide flexibility to use it for any campaigns like welcome emails, thank you emails, or promotional emails. The tool is easy to use and comes with ready-made templates to simplify your task. You can integrate it with HubSpot CRM and track the email performance.
  • MailChimp – Now, this software is an all-in-one solution to run inbound campaigns. MailChimp is perfect for running opt-in based lead generation campaigns with eBay features like landing pages, forms, and an in-built CRM. It also offers integrations with popular applications such as WordPress and Zapier. The software also provides thorough reporting to track the performance of your campaigns.
  • OptinMonster – For a successful email marketing campaign, you need to build a list of subscribers. OptinMonster helps you build great landing pages and forms, collect leads, and manage the leads effectively. You can segment the leads and funnel them correctly to your automated email campaigns.
  • Omnisend – This email marketing automation provides solutions for running targeted marketing campaigns. Omnisend provides an in-depth audience allowing you to segment the customer base effectively and send relevant email messages. There are further options to use discount coupons and scratch cards to improve conversions. Omnisend also integrates with all leading eCommerce platforms including Magento, Shopify, WooCommerce, and more.

Wrapping it up

If you are new to email marketing automation, the multitude of tools in the market are sure to baffle you. We hope the above list will help you choose the right set of email marketing automation tools for your campaign.

Struggling to generate leads from your email marketing campaigns?

SBL is an established digital marketing service provider, having a proven track record of increasing the client’s bottom line with innovative and out-of-box digital marketing strategies.

Contact us to automate your email campaigns to get the best ROI.

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