Internet retailers, especially ecommerce websites, consider shifting from HTTP to HTTPS as the advantages of this transformation doesn’t only limit to security aspects, but extends to business as well. This transformation from HTTP to HTTPS is well-thought-out to be a necessary step for e-retailers for quite some time now.
Browser give HTTPS based sites a ranking priority as it prefers trust certified websites. HTTPS, unlike HTTP, offers an extra layer of security as it uses Secure Socket Layer (SSL) to move its data. HTTPS websites provide three layers of protection to the users’ data: data encryption, data integrity and authentication. Encryption ensures the data is safe even if there is an interceptor, whereas authentication ensures there is no middle man between e-retailers and customers. Data integrity ensures that no corruptions takes place in the data and preserves its integrity. HTTPS can also act as powerful cyber attack shield as it is SSL protected. With the increasing cases of cyber attacks on ecommerce websites and the number of users accessing the sites, switching to HTTPS could prove to be safer decision. HTTPS raises the bar of web security and so reduces the possibilities of users becoming a victim of hacking.
With the security feature being the internet users’ top concern, browsers prioritize HTTPS websites in its search engine results, as compared to HTTP sites. This extends its advantages as it gains the audience trust. Ecommerce websites undeniably can attain better organic search rankings with this transformation. By using the transport layer security protocol (TLS protocol) that offers three layers of protection, HTTPS guarantees its users a next level of security. Furthermore, the increased security risk coming in with multiple audiences visiting the sites are curtailed with SSL protection.
Switching to HTTPS isn’t as difficult as one may consider it to be. As the first step, a SSL certificate is to be purchased and the same should be installed on the website’s hosting account. Every website link should be then converted to HTTPS from HTTP to avoid any kind of broken links once the HTTPS switch is flipped. For the SEO to know that the site’s address has been changed, a 301 redirect from HTTP to HTTPS has to be set up. This helps SEO redirect the users who has bookmarked the pages to the new HTTPS website.