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Category: Technology services

stages of product development life cycle

The 7 Stages of Software Product Development Life Cycle

August 13, 2020 SBL Technology services

A software product goes through several complex stages of development. This article explains the software product development life cycle in detail. Customer demands are fast-changing,

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GIS technology

Role of GIS in Increasing the Effciency of Government Bodies

August 7, 2020 SBL Technology services

Spatial data is becoming crucial for local government bodies to ensure transparent and smooth governance and provide a better quality of living for its citizens.

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Remote Parliament Management

Digital Parliaments for Remote Parliament Management of L...

August 4, 2020 SBL Technology services

Digital parliaments are emerging as the need of the hour. We have experienced a huge disruption of the day-to-day functions of parliaments and law-making bodies.

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Artificial Intelligence and Machine learning

Artificial Intelligence and Machine Learning as Shock Abs...

July 29, 2020 SBL Technology services

The advancements in artificial intelligence (AI) and machine learning (ML) brings productivity benefits to overcome recession and other sudden business disruptions. The following discussion demonstrates

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econferencing

Video Conferencing for Face to Face Meetings Between Geog...

July 22, 2020 SBL Technology services

With the growth of the virtual workforce, video conferencing is emerging as a fast and reliable communication channel that overcomes the distance between the teams.

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agile team performance evaluation

Agile Environment and Measuring the Team’s Performance: a...

July 20, 2020 SBL Technology services

Changes in the existing performance appraisal methods are essential for the success of an agile development environment. This article examines the various methods to assess

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Digital education technology

Digital Education Technology to Overcome the Barriers of ...

July 10, 2020 SBL Technology services

The closure of educational institutions because of COVID-19 might continue for a while. This emphasizes the need for an end to end digital education technology

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eParliament Solution

International Acclaim for SBL’s eParliament Solution In C...

July 2, 2020 SBL Technology services

The esteemed Commonwealth Business Communications has featured SBL’s eParliament solution in the Commonwealth Heads of Government Interim Report 2020. The platform provides us the opportunity

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Mobile Application Development company

Mobile Application Development: Why Businesses Cannot Ign...

June 30, 2020 SBL Technology services

Mobile applications are a favorite of today’s customers and it is becoming imperative for businesses to use mobile applications for acquiring and retaining customers. This

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Mobile applications are a favorite of today’s customers and it is becoming imperative for businesses to use mobile applications for acquiring and retaining customers. This article discusses the importance of mobile applications in the dynamic business world.

Mobile Application Development company


Technology is bringing the world at our fingertips.

Smartphones and mobile devices are becoming common and dominating our digital interactions. The smartphone users across the world stand at 2.7 billion and the tablet users are 1.35 billion. This popularity of mobile devices has contributed to the stupendous growth of mobile applications. The mobile app downloads are estimated to reach 258 billion by 2022. This shows that introducing mobile applications is crucial for the business to survive today’s cut-throat competition.

The sudden shock to the world with COVID-19 has provided a further impetus to the mobile app usage. It is helping businesses stay connected during the crisis. Governments worldwide are relying on mobile apps to monitor the progress of the pandemic and ensure the safety of the public. The Arogya Sethu App provided by the Indian government is an apt example of the social utility of mobile applications.


How do mobile applications impact the bottom line of business?

No business can ignore mobile application development. And here are the reasons:

  • Enhance customer engagement –

    Mobile applications provide a direct channel to connect to the customers. Your customer could be located anywhere. Irrespective of the location, they can interact with you and make purchases anytime. Mobile applications allow businesses to send timely notifications that are relevant and informative to the customers. It helps to communicate discounts and offers faster. Notifications through mobile apps often receive higher engagement rates. This strategy also increases customer loyalty and boosts sales. During the ongoing lockdowns, many companies have found mobile apps as the best channels to keep the communications alive with the customers.

  • Grow your business without boundaries –

    Digitalization and the growth of the internet are making it easy for companies to access international markets and grow their customer base. Mobile applications provide the required functionalities, including ads and promotions, to reach out to a larger customer segment across the globe.

  • Provide better customer service –

    Mobile apps enable connectivity 24/7. You can answer your customer’s queries and provide the required customer support anytime. This is a cost-saving method and also improves the customer experience tremendously. The utility of mobile apps in supporting customer service was demonstrated during COVID-19. The pandemic resulted in many organizations closing down their offices impacting the ability to provide uninterrupted customer service. Mobile apps were deployed to resolve the first level issues of the customers.

  • Excellent marketing tool –

    Mobile applications are cost-effective marketing channels. You can reach your targeted customers by sending newsfeed, promotional offers, product launch, and other information through push notifications.

  • Easy buying platform –

    Customers often prefer to purchase through mobile apps than the company’s website. This is mainly because of the easy access and portability of mobile apps. The customers can browse the products, review all the information, and make the payment through the app in a hassle-free manner.

  • Build brand awareness –

    Mobile applications can help a company build brand awareness. You can modify your mobile app according to your customer preference. Introduce customer-friendly features that are fun and creative to leave a lasting impression in the customer’s mind. You can also make it informative and provide value to the customers. By providing excellent design and features in the mobile app you can easily increase your brand reputation.

  • Increases profits –

    Customers can connect to you anytime they wish to make a purchase even if they are on the go. Mobile apps allow you to keep the customers informed of the various promotions and discounts. This can increase the possibility of conversions and thereby increase your profits. Most companies have found mobile apps to increase their sales drastically.

A mobile app is becoming mandatory for any business to stay competitive in today’s fast-paced world. Consider increasing your business presence by leveraging mobile app technology. Many companies prefer to hire reputed mobile application development companies to simplify the process.

SBL provides end-to-end mobile application development services of the highest technical standards. Our domain experts come with exposure to a range of industries and ensure customized mobile application development to meet the requirements of your business environment.