September 2020 - SBL Knowledge Services Ltd.

Integrating Field Survey Crews With Office Staff Seamless...

September 25, 2020 SBL Geospatial services

GIS connects the field crew and office staff seamlessly, thereby ensuring efficient coordination of all stakeholders during the lifecycle of the project. Geographic Information Systems are

Take Automation To New Heights With Robotic Process Autom...

September 25, 2020 SBL Technology services

Every business is looking for automation to enhance their productivity, and RPA is the new buzzword for cutting-edge automation. RPA tools automate faster in a

Outsourcing – a Pathway to Customer Retention

September 22, 2020 SBL Business Process Management

Superior customer experience throughout the customer journey is vital for a long laying relationship. Outsourcing is a quick fix for providing uninterrupted and delightful customer

How Can Recruiters and Hiring Managers Collaborate and En...

September 21, 2020 SBL Business Process Management

Recruiter and hiring manager – the two key players in the hiring process. Both have the same goals but differ in their approach. So, what

How To Bring Life To Your Old Photos

September 21, 2020 SBL Multimedia services

Do you have a bunch of old photos that are faded or damaged? You can easily transform these photos by using image editing techniques. Read on to

Reopening During COVID-19 With the Support of GIS

September 18, 2020 SBL Geospatial services

Can GIS help the authorities and the businesses to combat the disruptions of COVID-19? GIS might be an invaluable tool to track the spread of COVID-19 and

Multi-Skilled Employees Create Agile Businesses

September 16, 2020 SBL HR

Technology with its profound impact is disrupting the business world. Organizations need employees who are agile, flexible, versatile, or multi-skilled to handle volatile technological advancements.

Understand the Best Ecommerce Platform for Your Online Store

September 15, 2020 SBL Technology services

Ready to start your online retail store? The list of eCommerce platforms available in the market could be confusing. Here you can find a selection

Top Digital Marketing Techniques for Ecommerce Stores

September 14, 2020 SBL Digital Marketing

Digital marketing techniques can grow your eCommerce business by leaps and bounds. Read on and master the art of digital marketing with our hand-picked strategies.

Best digital marketing channels to use in 2020

Where should you start?

Try email marketing? Or focus on SEO? Again, are you considering pay-per-click advertising?

Each marketing channel has its advantages and disadvantages. You should choose based on your customer preferences, nature of the product, and marketing goals.

Search engine optimization (SEO) – This is the holy grail of digital marketing. The technique aims to secure the front-page position in search engines to get organic traffic. SEO experts achieve this through on-page and off-page optimization that includes strategies such as content generation, link building, and SEO based website audit. Even though SEO efforts take time to rank a website, once you reach the front page it gives effortless and inexpensive traffic and leads.

Studies show that Google’s organic search contributes to 43% of the eCommerce traffic. Besides, organic traffic usually brings visitors with higher buying intent and guarantees better conversion rates. So, continuous SEO efforts should be a key part of your digital marketing strategy.

Search engine marketing (SEM) – Grabbing the front page of search results takes time. You can try SEM techniques to get listed on the front page faster. SEM involves placing paid advertisements that guarantee clicks or conversions in search engines. Google Ad Words is a good example of SEM. The advertisements are placed based on pay-per-click, cost-per-click, or cost-per-thousand impression models.

Email marketing – This is a highly effective digital marketing channel and is also cheap. The eCommerce stores will have a big database of leads collected from different platforms. Email marketing campaigns can target a specific customer segment and usually provides better conversions. An eCommerce store must run regular email campaigns that update the customers about the latest product updates, discounts, and deals. This requires an updated and relevant database and catchy mailers that are carefully crafted to gain conversions.

Social media marketing (SMM) – The world is hooked on social media and targeting social media platforms can give you access to a diverse audience base. Facebook Ads, Twitter Ads, and Linked In promotions can increase your reach in an affordable budget. You can also target efforts to increase the followers and visibility for your company profile.

Influencer marketing – This new style of marketing aims to partner with influencers on social media. An influencer is an individual with a huge and relevant number of followers on social media platforms. An eCommerce business can partner with the influencer and place ads in his account. This can give easy exposure to a targeted or niche audience segment. For example, if you are running a health care store, you can place ads in influencer accounts that have engaged followers who are interested in health care products.

Affiliate marketing – This marketing technique can get you faster leads through affiliates who can penetrate the targeted segment effectively. The affiliate does not own the product; instead he acts as an agent and is paid commission on the sales. Affiliates promote the products through social media, blogs, or referrals. The company doesn’t have any obligation to pay for marketing activities.

Conclusion

Digital marketing channels and strategies are evolving every day. Artificial intelligence, user-generated content, advanced product filtering, mobile responsive websites, etc are gaining foothold in the eCommerce digital marketing landscape. However, we suggest that you master the above standard techniques before venturing into the new ones.

Your key focus should be on grabbing the attention of the customers through interesting information and engaging stories that can retain a lasting brand impression. Your content strategy should resonate with their aspirations and be able to keep them engaged in the highly distracting digital world.

A professional digital marketing agency can provide the right direction for your marketing efforts by devising strategies that are suited for your target markets and product line.

SBL is a trusted digital marketing partner for many reputed eCommerce stores. Our clients have gained a significant increase in revenue and have maximized the ROI through our eCommerce marketing services.

Gain maximum eCommerce sales through our customized digital marketing strategies. Talk to our expert today.