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gis climet 01

Tackling Climatic Change With GIS

January 15, 2021 SBL Geospatial services

GIS technology offers powerful possibilities to study and monitor global climate change using remotely sensed data. This article highlights the applications of GIS and spatial

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Benefits and Future of Automation

January 11, 2021 SBL Technology services

As we move forward to 2021, what can we expect from automation in the coming years? Robotics technology and artificial intelligence will have a major

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IMS TREND 01

Image Editing Trends To Watch Out for in 2021

January 8, 2021 SBL Multimedia services

As we head to 2021, let’s understand the latest trends in image editing and apply it in your business for the best results. What is

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How to Improve Email Support Services?

January 6, 2021 SBL Business Process Management

Crafting an excellent email support strategy is a cost-effective method to boost customer satisfaction. Here are some quick tips for revamping your email support services

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Importance of Infographics in Digital Marketing

January 1, 2021 SBL Digital Marketing

Infographics are powerful and popular among digital marketers for many reasons. An Insight into why it’s a great idea to include more infographics in your

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hr social 01

Social Media Distractions at Workplace

December 30, 2020 SBL HR

Are your employees logging in to Facebook during work hours? Social media can keep them connected and updated. But if in excess, it can be

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Know About the Different Types of Cloud Computing

December 29, 2020 SBL Technology services

Need more clarity on the different types of cloud computing. Here is a guide to help you understand the various types of cloud computing services.

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BPO SURVEY 01

Outsourcing Customer Satisfaction Surveys

December 28, 2020 SBL Business Process Management

Customer satisfaction surveys are vital to understanding the reception for a product or service among the customer. This article throws light on the need for

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GIS GEO 01

Top Business Applications of Geomarketing

December 22, 2020 SBL Geospatial services

This article examines the convergence of GIS and marketing to meet the growing marketing challenges of global business. Insightful and relevant marketing decisions leverage location

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This article examines the convergence of GIS and marketing to meet the growing marketing challenges of global business.

GIS GEO 01

Insightful and relevant marketing decisions leverage location intelligence to drive higher conversions. Today, marketing requires exact geographic information to decide on the locations to focus on its marketing activities. The growth of technology is making geomarketing affordable for organizations of any size.

Here is an insight into how GIS and geomarketing can help businesses expand their reach and provide better customer service.


What Is Geomarketing?

 

Geomarketing refers to the form of marketing where location intelligence is used to ensure that marketing communications reach the right consumer at the correct time. To put it simply, geomarketing is the combination of the two terms geography and marketing. It uses digital mapping and displays data so that the marketing professionals can analyze the data based on the physical location. The complete data about a customer is collected from online transactions and applied to the digital maps.

Two common forms of geomarketing are geotargeting and geofencing. Geotargeting delivers the content to users through devices such as mobile phones based on their location. It considers both their current location and the locations they have previously visited. Geofencing is another concept that targets users in an established geographic area.

Marketers can pinpoint the location of their customers using digital maps and serve their needs accordingly. It also helps choose the location for a new office or branch and also supports in deciding the locations for advertising or displaying the website etc.

Geomarketing is based on external and internal data with spatial reference. The location data is depicted and analyzed on the maps with the help of GIS. It is primarily applied in sales, marketing, expansion, and reporting. The data is provided by customers when they search the web. Businesses can utilize this data to leverage local search engine marketing.


What are the advantages of geomarketing?

  • Target the right location – Geomarketing provides information about the behavior patterns of users and helps a company to identify where the customers are placed currently. This makes it possible to locate the areas where there is a higher concentration of potential customers and focus their marketing efforts in a particular location.
  • Increase customer loyalty – Another advantage of geomarketing is its ability to increase two-way communication between the company and its customers. Since the marketing team is equipped with firsthand information about the customer, they can handle them better and also create lasting relationships.
  • Identify the competition – Understanding the competitors is important for a business to stay relevant and provide the best services to the customers. Geomarketing helps to analyze the location of the competitors and understand which services can be offered better than the competitors.
  • Optimize the business network – When a company has branches in different locations, geomarketing helps to analyze each location based on the real-time information about the business performance in the area. This can help to decide if you need to expand the store at a location or close down an existing store.
  • Optimize the transport routes – Organizations combine geomarketing with logistics to analyze the effectiveness of the transport routes. It helps to identify the best possible transport route to reach the customer or a facility and increase the efficiency of the home delivery network.


Conclusion

In today’s business world, spatial data is crucial to gain a competitive advantage. Geomarketing successfully integrates location intelligence in marketing and other business decisions. The technique is gaining acceptance for its potential to visualize data, design marketing campaigns, increase customer loyalty, expand the business network, and optimize transport routes.

We are a leading GIS service provider with 15 years of long-standing expertise in serving clients across the globe. If you are looking for reliable geomarketing services, get in touch with our GIS division to explore it together.