Tag Archive: video post production service

NATIVE 3D VERSUS 2D TO 3D CONVERSION: PROS AND CONS

There isn’t a child who isn’t fascinated by Pixar’s Toy Story series. Though mere toys, Woody and Buzz Lightyear, even today, do not fail to capture the imagination of every tiny tot. 2D to 3D stereo conversion gave a whole new dimension to Disney’s first entirely computer animated feature, Toy Story (1995) and its sequel (1999).

2D to 3D video conversion (also called 2D to stereo 3D conversion and stereo conversion) is the process of transforming 2D (“flat”) film to 3D form, which in almost all cases is stereo, so it is the process of creating imagery for each eye from one 2D image. (Wikipedia)

The realm of 3D incorporates the third dimension of depth, which can be perceived by the human vision in the form of binocular disparity. The positioning of the human eyes affects the way in which they perceive different views of the real world. A native 3D production takes advantage of this phenomenon, by which two cameras are used, positioned next to each other, shooting at the same time to mimic each human eye. Those movies not shot in this manner cannot be made into a 3D film, which is where 2D to 3D stereo conversion emerges as savior.

The extreme advances in the field of computer animation enable a second camera view to be added, thereby giving depth and volume to each and every 2D frame. The position of the “second (virtual) camera” with respect to the first determines the degree of 3D, namely in front of screen (when an object seems to be in with the viewer), at screen (regular 2D image) and behind screen (when the objects seems to be at a distance away from the screen).

Filming in native 3D involves a large number of variables and taking into account the various parameters, this could involve incredibly expensive, bulky and complicated equipment and hardware. With hardware come human errors, which includes disparity and distortion of imagery shot by the left and right cameras, complex action sequences which can only be shot with 2D monocular cameras, color shift, etc., among others. Stereo post production is another major hiatus when compared to stereo conversion, in addition to being more expensive and time consuming.

On the other hand, in a stereo conversion, stereographers can perform as many digital “retakes” as required to perfect every angle and depth in order to maximize the quality of each sequence in a movie. “I get to set the parameters on a shot-by-shot basis”, says Bob Whitehill, stereoscopic supervisor at Pixar Animation Studios, “With cameras that are computer code and not physical objects, the 3D effect can be absolutely perfect, with no visual incongruity between what the left and right eyes see.” (www.tested.com)

With the growing need for high quality stereoscopic images, the future of 2D to 3D stereo conversion looms large.

IMPORTANCE/SIGNIFICANCE OF DATA SECURITY CERTIFICATION FOR THE VIDEO POST PRODUCTION BUSINESS

One of the main challenges facing the entertainment industry is data security. This is evident from the recent American television series Game of Thrones episodes leak. HBO had mailed out DVD copies of screeners to the press for upcoming episodes and the first four episodes of season five of Game of Thrones leaked online before the first’s broadcast. Researches have shown that pre- release privacy significantly reduces a movie’s market potential and thereby revenue.

Sony Pictures Entertainment hack was another such incident where confidential data such as personal information about their employees and their families, e-mails between employees, copies of (previously) unreleased films and other information were released by hackers on November 14, 2014.

To prevent such security breaches, it is essential to manage confidential data so that it remains secure. Most organizations have a lot of information security controls. They are often implemented as solutions to some specific situations. But without an Information Security Management System these controls are disorganized.

SBL offers video post production services like Rotoscopy, Stereo Roto, Digital Paint and Rotomation and has been working with the production and corporate houses, international designers and creative directors for several years. Being an integral part of entertainment industry, SBL understands the importance of data security which is an important issue for filmmakers. So, at SBL, we have adopted ISO 27001 Information Security Management System (ISMS), which is the international best practice standard for information security.

An ISMS is a systematic approach to managing confidential or sensitive corporate information so that it remains secure and retains data integrity. ISO 27001 is a security management standard to guide the development and implementation of an ISMS. The standard was published jointly by International Security Office (ISO) and International Electrotechnical Commission (IEC).

By adopting this globally accepted control framework to underpin our approach to client projects, we deliver effective analysis of the key project risk areas, identify and document the controls needed and monitor and measure compliance. The benefit for our clients is that we can be proactive in managing and mitigating any risks from information systems and can ensure that professional standards are deployed across our design, development and testing processes.

Certification ensures that:

Valuable data and Information assets are identified.
Risk of these data and assets is analyzed in relation to threats and vulnerabilities.
Where the level of risk is identified as high, the controls are implemented to reduce the risk.
These controls are frequently audited to ensure security and best practice.
Action is taken to address any non conformances identified.
By adhering to ISO 27001 standard, we show to our global clients that we are highly committed to securing and maintaining the privacy of film makers and companies who are associated with the entertainment industry.

VFX – Making dream a reality at SBL

digital paint

The world of entertainment offers great scope of creativity and innovation to individuals and organizations associated with the industry. Being in a highly specialized and technical field of VFX services, SBL has developed competencies and has made a mark in the industry. With expertise in ate area of VFX, Stereo Roto, Digital Paint, Keying and Rotomation, VFX has garnered faith and trust of individuals and companies who have nurtured the dream of making a big name in the entertainment industry.

Team of professionals at SBL bring out the best for its clients and customers. Apart from offering a plethora of services for the entertainment industry, SBL, as an organization offers in-depth understanding of work, which requires precision and accuracy in delivering results within specified timelines. Amongst leading VFX service providers, we take efforts in understanding requirements of our customers and offers specialized and customized services that brings the best output. SBL has a professional team of people, artists and creative individuals who has a special and additional role of adding value to the effort of clients, in general, which include companies, film-makers and individuals. As an integral part of service providers for entertainment industry, SBL believes and nurture the idea of innovation and improvisation in its thinking and approach that makes us stands ahead from the rest.  

SBL believes in leading the trend by having talented resources in place and are prepared with best resources to manage and execute large scale assignments and projects of international feature films and advertising commercials. With talented workforce, backed by technical resources, SBL offers great conviction and confidence in delivering work, as desired by its customers. SBL has remained first preferred choice for companies and professionals as SBL through its professional approach offers perfection in its deliverables.

Keeping up with the ever-changing demands of entertainment industry, SBL believes in scaling up its resources to meet and match the expectations of its esteemed clientele. With substantial work done on major international and global assignments, SBL’s management and technical professionals believe in improving their delivery and service standards to match at-par with the industry.

Our team of professionals offers expertise in VFX services which integrate people and technology by building on the core value of trust. With systematic and disciplined approach towards assignments and projects, SBL has quick lead time on each project.  Being an integral part of entertainment industry, SBL understands the importance of data security which is an important issue for film-makers. SBL is accredited with ISO 27001 certification that ensures and guarantees data security compliance. We fulfill our commitment and promise of securing and maintaining the privacy of pre-releases by film-makers and companies associated with entertainment industry.

Equipped with best-in-class infrastructure, creative minds and latest tools, SBL is poised to offer services which will bring your imagination to life and showcasing the most perfect result of your dreams. 

For more details, visit –
www.sblcorp.com/multimedia-services/video-post-production-services.php