Tag Archive: VFX rotoscoping

Why not shoot movies with stereoscopic 3d cameras instead?

In today’s world, where the 3D bug seems to have bitten moviegoers, especially children and the youth, 3D filmmakers are often challenged with the inevitable debate: whether to shoot the film in ‘native 3D’, shoot in 2D and convert to 3D or use a hybrid approach. More often than not, filmmakers often commit the error of opting to filming in native 3D without conducting proper research or analysis regarding the relative costs and technical considerations while filming in native 3D versus the rapidly evolving 2D to stereoscopic 3D conversion, which is currently hailed as the future of 3D cinema. What stems from this, is usually an unsatisfying and exorbitantly expensive directorial experience.

Avatar, the highest grossing movies of all times, set the wheels going for a major change-over worldwide to digital projection. This movie very deftly used a combination of motion capture technology, live environments shot with Cameron-Pace proprietary rigs and a host of computer-generated characters and sequences. According to Cameron, the film is composed of 60% computer-generated elements and 40% live action, as well as traditional miniatures (Wikipedia).

Among other top movies that were masterfully captured using this combination of ‘native’ 3D and conversion were Hugo and Life of Pi. In fact, the converted shots in these movies were woven so seamlessly throughout each film that it was practically impossible to differentiate whether the scenes were shot using a stereo camera or converted.

It’s a general notion that stereo rigs are two cameras positioned side-by-side in a manner similar to the way the human eyes are positioned. However, in reality, this configuration is appropriate for filming wide-angle shots, scenic landscapes and shots that require a focal length of more than 25ft. For any other shots, a different type of camera rig would be required, which only incurs more procurement and setting up charges.

While this configuration is normally is effective, it is nevertheless plagued with technical issues. The lenses and mirrors require constant polishing, which causes color shift between the cameras, vibration, misalignment and distortions. This often results in focus mismatches, in-field production slowdowns and most importantly, a lack of depth continuity from shot to shot which, in turn, would require significant post production processing; add to this, maintenance and operation of the rigs and additional crew to operate the shoots and one may safely rest the case against native 3D film capture.

These days, most studios and directors are steering clear from native 3D camera rigs, especially in VFX heavy films. Those who have chosen the path of conversion understand that post-fixes for conversion are quite minimal or non-existent when compared to the higher budgets, longer shooting schedules and subsequent post productive costs while using 3D camera rigs.

Though both processes have their pros and cons, constantly emerging advances in conversion technology are shifting the emphasis away from using camera rigs exclusively. 2D to 3D stereo conversion, whether full or partial, has now become an integral tool in any feature filmmaker’s arsenal to offer top quality, enhanced story telling in stereo 3D.

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IMPORTANCE/SIGNIFICANCE OF DATA SECURITY CERTIFICATION FOR THE VIDEO POST PRODUCTION BUSINESS

One of the main challenges facing the entertainment industry is data security. This is evident from the recent American television series Game of Thrones episodes leak. HBO had mailed out DVD copies of screeners to the press for upcoming episodes and the first four episodes of season five of Game of Thrones leaked online before the first’s broadcast. Researches have shown that pre- release privacy significantly reduces a movie’s market potential and thereby revenue.

Sony Pictures Entertainment hack was another such incident where confidential data such as personal information about their employees and their families, e-mails between employees, copies of (previously) unreleased films and other information were released by hackers on November 14, 2014.

To prevent such security breaches, it is essential to manage confidential data so that it remains secure. Most organizations have a lot of information security controls. They are often implemented as solutions to some specific situations. But without an Information Security Management System these controls are disorganized.

SBL offers video post production services like Rotoscopy, Stereo Roto, Digital Paint and Rotomation and has been working with the production and corporate houses, international designers and creative directors for several years. Being an integral part of entertainment industry, SBL understands the importance of data security which is an important issue for filmmakers. So, at SBL, we have adopted ISO 27001 Information Security Management System (ISMS), which is the international best practice standard for information security.

An ISMS is a systematic approach to managing confidential or sensitive corporate information so that it remains secure and retains data integrity. ISO 27001 is a security management standard to guide the development and implementation of an ISMS. The standard was published jointly by International Security Office (ISO) and International Electrotechnical Commission (IEC).

By adopting this globally accepted control framework to underpin our approach to client projects, we deliver effective analysis of the key project risk areas, identify and document the controls needed and monitor and measure compliance. The benefit for our clients is that we can be proactive in managing and mitigating any risks from information systems and can ensure that professional standards are deployed across our design, development and testing processes.

Certification ensures that:

Valuable data and Information assets are identified.
Risk of these data and assets is analyzed in relation to threats and vulnerabilities.
Where the level of risk is identified as high, the controls are implemented to reduce the risk.
These controls are frequently audited to ensure security and best practice.
Action is taken to address any non conformances identified.
By adhering to ISO 27001 standard, we show to our global clients that we are highly committed to securing and maintaining the privacy of film makers and companies who are associated with the entertainment industry.

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Visual Effects (VFX) with a New Dimension – Explore it in 2015

visual effects
We often thought about this! In a highly competitive world of media and entertainment industry, what is that makes SBL stand out in the crowd? We asked this question to the customers who engaged us for their VFX projects, and were happy to know that we make ‘a difference’!

Our resources, a blend of technology geeks and creative minds, are skilled in materializing the VFX requirements for International feature films and commercials. They have taken the responsibility to ensure that we deliver according to the customer’s needs in terms of perfection, time and cost. Weaving our talents with the expectations of our customers has led to create a right formula that makes us stand out from the crowd. This has earned us great appreciation from our customers.

SBL has been accredited with ISO 27001 certification for data security which ensures privacy of the pre-releases. This is awarded based on the security measures we have in place for design, development and testing processes, including detailed Business Continuity plans.

At the helm, are the industries experienced project managers who have handled several international projects by meeting the expectations exceedingly well. All of this has helped SBL to expand in visual effects to cater large international projects.

With our capabilities in VFX and Stereo Roto, Digital Paint, Keying and Rotomation, we have managed to win the accolades of our clients in US, UK, India and Australia. SBL is thus emerging as a global player in the field of visual effects.

Our proactive as well as systematic and disciplined approach has given us quick lead time in our projects. We are continuously striving to be a responsive organization delivering smart solutions and services to our clients.

For more details, visit –
www.sblcorp.com/multimedia-services/video-post-production-services/rotoscoping-services.php

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