Tag Archive: Rotomation

IMPORTANCE/SIGNIFICANCE OF DATA SECURITY CERTIFICATION FOR THE VIDEO POST PRODUCTION BUSINESS

One of the main challenges facing the entertainment industry is data security. This is evident from the recent American television series Game of Thrones episodes leak. HBO had mailed out DVD copies of screeners to the press for upcoming episodes and the first four episodes of season five of Game of Thrones leaked online before the first’s broadcast. Researches have shown that pre- release privacy significantly reduces a movie’s market potential and thereby revenue.

Sony Pictures Entertainment hack was another such incident where confidential data such as personal information about their employees and their families, e-mails between employees, copies of (previously) unreleased films and other information were released by hackers on November 14, 2014.

To prevent such security breaches, it is essential to manage confidential data so that it remains secure. Most organizations have a lot of information security controls. They are often implemented as solutions to some specific situations. But without an Information Security Management System these controls are disorganized.

SBL offers video post production services like Rotoscopy, Stereo Roto, Digital Paint and Rotomation and has been working with the production and corporate houses, international designers and creative directors for several years. Being an integral part of entertainment industry, SBL understands the importance of data security which is an important issue for filmmakers. So, at SBL, we have adopted ISO 27001 Information Security Management System (ISMS), which is the international best practice standard for information security.

An ISMS is a systematic approach to managing confidential or sensitive corporate information so that it remains secure and retains data integrity. ISO 27001 is a security management standard to guide the development and implementation of an ISMS. The standard was published jointly by International Security Office (ISO) and International Electrotechnical Commission (IEC).

By adopting this globally accepted control framework to underpin our approach to client projects, we deliver effective analysis of the key project risk areas, identify and document the controls needed and monitor and measure compliance. The benefit for our clients is that we can be proactive in managing and mitigating any risks from information systems and can ensure that professional standards are deployed across our design, development and testing processes.

Certification ensures that:

Valuable data and Information assets are identified.
Risk of these data and assets is analyzed in relation to threats and vulnerabilities.
Where the level of risk is identified as high, the controls are implemented to reduce the risk.
These controls are frequently audited to ensure security and best practice.
Action is taken to address any non conformances identified.
By adhering to ISO 27001 standard, we show to our global clients that we are highly committed to securing and maintaining the privacy of film makers and companies who are associated with the entertainment industry.

Why Select a Tier 3 city for Video Post Production?

video post production
Indian cities are fast catching up with the changing technology trends. The Global Entertainment industry is actively sourcing talent and is considering these small urban cities to tap the potential and avail services for the industry. Amongst the most prominent and sort-after service is video post-production. Advanced techniques of Rotoscopy, Stereo Roto, Digital Paint, keying & Rotomation have become widely used tools in Tier 3 cities. The Indian cities including Tier 3 cities are fast becoming centres for grooming professionals having exposure and expertise in video post-production services. 
 
Video post-production forms an important part of activities pursued by Production houses to make Commercials, TV Series and feature films. The intricacies, associated with post production activity, are well defined, structured and understood by specialist service providers that are blossoming in Indian cities. Professionals in Tier 3 cities, unlike earlier times, are well aware of different aspects of video post-production which includes Rotoscopy, knowledge of Stereo Roto, Digital Paint, and Rotomation technique.   
 
Tier 3 cities are fast becoming preferred choice of destination for international production houses who rely on superior quality, precision and accuracy of output and timely deliverable of services offered by providers in Indian cities. Service providers in Tier 3 cities are hiring well trained digital experts who are capable of creating better live action, CG composites and amazing visual effects with the help of rotoscoping. Service providers in Tier 3 cities are braced up with highly advanced tools and equipment that offers not just precision and accuracy to video post-production but also address specific needs and requirement of production houses across the world.
 
Indian cities especially Tier 3 cities have a distinct advantage of having economical talent pool, are well equipped with resources as well as offer a professional environment that promotes and propagate the essence of video post-production. People residing in cities, who are chasing their dreams for success, are actively taking up specialized academic courses to gear up for entertainment industry. Tier 3 cities in India offer great scope of professional growth and are becoming low cost centres for entertainment industry to avail video post-production. Besides low cost, tier 3 cities offer pool of talented people with VFX expertise and knowledge of subject that offer complete commitment and expertise of subject with deep insight and understanding of finer intricate detailing, which is a prerequisite for video post-production. Moreover, service providers related to video post-production are increasing their portfolio of services to offer an entire basket that encapsulate every specific need and requirement of entertainment sector. 
 
At a time, when metro and non-metro cities have highly paid video post-production providers, there is a greater shift in focus to Tier 3 cities that are emerging hub and hunting ground for video post production services. The development of video post-production in Tier 3 cities are ably supported by academic institutions that promote talent from Tier 3 cities to take up specialized training in video post-production. Having an eye on precision and accuracy, service providers in Tier 3 cities have enhanced quality output with timely submissions of deliverables that are matching international standards of delivering services. Production houses across the globe depending and relying for their video post-production should work with Tier 3 cities in India.