Multimedia services

2D to 3D Conversion is often necessary in ‘Native’ Shoots?

Many directors are under the mistaken impression that shooting in 3D is inherently superior to converting post production. The hardware and software professionals are in a sort of constant race to prove who has the upper hand in 3D. As comparisons were made as to whether the computers could achieve what the 3D cameras do – the machines won, proving that they could do incredible work with anything that were shot with 3D cameras.

A hurried 3D upgrade got Clash of the Titans’ a bad name, however as more and more successful conversions popped up like Harry Potter and the Deathly Hallows : Part 2, Thor and Captain America : The First Avenger, this stigma slowly subsided. As 2D to stereo 3D conversion techniques are becoming more sophisticated and are getting incorporated into films shot in 3D, more directors are resorting to a “hybrid” approach.

While dual cameras and a stereoscopic rig might produce better images, even films shot in native 3D nearly always have to rely on some post-production conversion. Directors now know that it is not always feasible to shoot films the way they do – on rollerblades, hanging from a helicopter or off the sides of cliffs – using these giant 3D rigs! The Cameron Pace Group, Burbank, California, is currently working in camera rigs capable of shooting in 5D, in which both 3D and 2D can be filmed simultaneously.

2D to 3D stereoscopic conversion saves a lot of time and headache since it makes the filming process easier as directors do not need to worry about getting a perfect shot during filming and it also avoids wastage of the actors’ time while setting up complex 3D rigs. It frees filmmakers to shoot their movie as they want.

Issues that may otherwise be difficult or even impossible to fix can be rectified using 2D to 3D conversion. Factors such as camera misalignment and lens mismatches can compromise a finished product. Even the slightest misalignment between the two cameras, can cause each frame to be captured from different points in time. In addition to this, the filmmaker will also have to consider the size and weight of the camera rigs and whether these can be mounted properly on the rig system intended for its use.

Some of the most common 3D shot problems that usually works its way into post production are Geometric Alignment errors, Colorimetric Alignment errors and exposure mismatches. Another issue that usually crops up is stereo window violations that can be very distracting for the viewers. Such uncomfortable violations need to be removed from the film and this can be very easily achieved using 2D to 3D conversion.

As time goes by, a film’s visual quality will not be decided by the source of the 3D – native 3D, 2D to stereoscopic 3D conversion or hybrid – as long as the various elements blend beautifully to create a 3D experience that swathes the viewers and leave them completely dumbfounded.

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Why not shoot movies with stereoscopic 3d cameras instead?

In today’s world, where the 3D bug seems to have bitten moviegoers, especially children and the youth, 3D filmmakers are often challenged with the inevitable debate: whether to shoot the film in ‘native 3D’, shoot in 2D and convert to 3D or use a hybrid approach. More often than not, filmmakers often commit the error of opting to filming in native 3D without conducting proper research or analysis regarding the relative costs and technical considerations while filming in native 3D versus the rapidly evolving 2D to stereoscopic 3D conversion, which is currently hailed as the future of 3D cinema. What stems from this, is usually an unsatisfying and exorbitantly expensive directorial experience.

Avatar, the highest grossing movies of all times, set the wheels going for a major change-over worldwide to digital projection. This movie very deftly used a combination of motion capture technology, live environments shot with Cameron-Pace proprietary rigs and a host of computer-generated characters and sequences. According to Cameron, the film is composed of 60% computer-generated elements and 40% live action, as well as traditional miniatures (Wikipedia).

Among other top movies that were masterfully captured using this combination of ‘native’ 3D and conversion were Hugo and Life of Pi. In fact, the converted shots in these movies were woven so seamlessly throughout each film that it was practically impossible to differentiate whether the scenes were shot using a stereo camera or converted.

It’s a general notion that stereo rigs are two cameras positioned side-by-side in a manner similar to the way the human eyes are positioned. However, in reality, this configuration is appropriate for filming wide-angle shots, scenic landscapes and shots that require a focal length of more than 25ft. For any other shots, a different type of camera rig would be required, which only incurs more procurement and setting up charges.

While this configuration is normally is effective, it is nevertheless plagued with technical issues. The lenses and mirrors require constant polishing, which causes color shift between the cameras, vibration, misalignment and distortions. This often results in focus mismatches, in-field production slowdowns and most importantly, a lack of depth continuity from shot to shot which, in turn, would require significant post production processing; add to this, maintenance and operation of the rigs and additional crew to operate the shoots and one may safely rest the case against native 3D film capture.

These days, most studios and directors are steering clear from native 3D camera rigs, especially in VFX heavy films. Those who have chosen the path of conversion understand that post-fixes for conversion are quite minimal or non-existent when compared to the higher budgets, longer shooting schedules and subsequent post productive costs while using 3D camera rigs.

Though both processes have their pros and cons, constantly emerging advances in conversion technology are shifting the emphasis away from using camera rigs exclusively. 2D to 3D stereo conversion, whether full or partial, has now become an integral tool in any feature filmmaker’s arsenal to offer top quality, enhanced story telling in stereo 3D.

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NATIVE 3D VERSUS 2D TO 3D CONVERSION: PROS AND CONS

There isn’t a child who isn’t fascinated by Pixar’s Toy Story series. Though mere toys, Woody and Buzz Lightyear, even today, do not fail to capture the imagination of every tiny tot. 2D to 3D stereo conversion gave a whole new dimension to Disney’s first entirely computer animated feature, Toy Story (1995) and its sequel (1999).

2D to 3D video conversion (also called 2D to stereo 3D conversion and stereo conversion) is the process of transforming 2D (“flat”) film to 3D form, which in almost all cases is stereo, so it is the process of creating imagery for each eye from one 2D image. (Wikipedia)

The realm of 3D incorporates the third dimension of depth, which can be perceived by the human vision in the form of binocular disparity. The positioning of the human eyes affects the way in which they perceive different views of the real world. A native 3D production takes advantage of this phenomenon, by which two cameras are used, positioned next to each other, shooting at the same time to mimic each human eye. Those movies not shot in this manner cannot be made into a 3D film, which is where 2D to 3D stereo conversion emerges as savior.

The extreme advances in the field of computer animation enable a second camera view to be added, thereby giving depth and volume to each and every 2D frame. The position of the “second (virtual) camera” with respect to the first determines the degree of 3D, namely in front of screen (when an object seems to be in with the viewer), at screen (regular 2D image) and behind screen (when the objects seems to be at a distance away from the screen).

Filming in native 3D involves a large number of variables and taking into account the various parameters, this could involve incredibly expensive, bulky and complicated equipment and hardware. With hardware come human errors, which includes disparity and distortion of imagery shot by the left and right cameras, complex action sequences which can only be shot with 2D monocular cameras, color shift, etc., among others. Stereo post production is another major hiatus when compared to stereo conversion, in addition to being more expensive and time consuming.

On the other hand, in a stereo conversion, stereographers can perform as many digital “retakes” as required to perfect every angle and depth in order to maximize the quality of each sequence in a movie. “I get to set the parameters on a shot-by-shot basis”, says Bob Whitehill, stereoscopic supervisor at Pixar Animation Studios, “With cameras that are computer code and not physical objects, the 3D effect can be absolutely perfect, with no visual incongruity between what the left and right eyes see.” (www.tested.com)

With the growing need for high quality stereoscopic images, the future of 2D to 3D stereo conversion looms large.

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IMPORTANCE/SIGNIFICANCE OF DATA SECURITY CERTIFICATION FOR THE VIDEO POST PRODUCTION BUSINESS

One of the main challenges facing the entertainment industry is data security. This is evident from the recent American television series Game of Thrones episodes leak. HBO had mailed out DVD copies of screeners to the press for upcoming episodes and the first four episodes of season five of Game of Thrones leaked online before the first’s broadcast. Researches have shown that pre- release privacy significantly reduces a movie’s market potential and thereby revenue.

Sony Pictures Entertainment hack was another such incident where confidential data such as personal information about their employees and their families, e-mails between employees, copies of (previously) unreleased films and other information were released by hackers on November 14, 2014.

To prevent such security breaches, it is essential to manage confidential data so that it remains secure. Most organizations have a lot of information security controls. They are often implemented as solutions to some specific situations. But without an Information Security Management System these controls are disorganized.

SBL offers video post production services like Rotoscopy, Stereo Roto, Digital Paint and Rotomation and has been working with the production and corporate houses, international designers and creative directors for several years. Being an integral part of entertainment industry, SBL understands the importance of data security which is an important issue for filmmakers. So, at SBL, we have adopted ISO 27001 Information Security Management System (ISMS), which is the international best practice standard for information security.

An ISMS is a systematic approach to managing confidential or sensitive corporate information so that it remains secure and retains data integrity. ISO 27001 is a security management standard to guide the development and implementation of an ISMS. The standard was published jointly by International Security Office (ISO) and International Electrotechnical Commission (IEC).

By adopting this globally accepted control framework to underpin our approach to client projects, we deliver effective analysis of the key project risk areas, identify and document the controls needed and monitor and measure compliance. The benefit for our clients is that we can be proactive in managing and mitigating any risks from information systems and can ensure that professional standards are deployed across our design, development and testing processes.

Certification ensures that:

Valuable data and Information assets are identified.
Risk of these data and assets is analyzed in relation to threats and vulnerabilities.
Where the level of risk is identified as high, the controls are implemented to reduce the risk.
These controls are frequently audited to ensure security and best practice.
Action is taken to address any non conformances identified.
By adhering to ISO 27001 standard, we show to our global clients that we are highly committed to securing and maintaining the privacy of film makers and companies who are associated with the entertainment industry.

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Why Select a Tier 3 city for Video Post Production?

video post production
Indian cities are fast catching up with the changing technology trends. The Global Entertainment industry is actively sourcing talent and is considering these small urban cities to tap the potential and avail services for the industry. Amongst the most prominent and sort-after service is video post-production. Advanced techniques of Rotoscopy, Stereo Roto, Digital Paint, keying & Rotomation have become widely used tools in Tier 3 cities. The Indian cities including Tier 3 cities are fast becoming centres for grooming professionals having exposure and expertise in video post-production services. 
 
Video post-production forms an important part of activities pursued by Production houses to make Commercials, TV Series and feature films. The intricacies, associated with post production activity, are well defined, structured and understood by specialist service providers that are blossoming in Indian cities. Professionals in Tier 3 cities, unlike earlier times, are well aware of different aspects of video post-production which includes Rotoscopy, knowledge of Stereo Roto, Digital Paint, and Rotomation technique.   
 
Tier 3 cities are fast becoming preferred choice of destination for international production houses who rely on superior quality, precision and accuracy of output and timely deliverable of services offered by providers in Indian cities. Service providers in Tier 3 cities are hiring well trained digital experts who are capable of creating better live action, CG composites and amazing visual effects with the help of rotoscoping. Service providers in Tier 3 cities are braced up with highly advanced tools and equipment that offers not just precision and accuracy to video post-production but also address specific needs and requirement of production houses across the world.
 
Indian cities especially Tier 3 cities have a distinct advantage of having economical talent pool, are well equipped with resources as well as offer a professional environment that promotes and propagate the essence of video post-production. People residing in cities, who are chasing their dreams for success, are actively taking up specialized academic courses to gear up for entertainment industry. Tier 3 cities in India offer great scope of professional growth and are becoming low cost centres for entertainment industry to avail video post-production. Besides low cost, tier 3 cities offer pool of talented people with VFX expertise and knowledge of subject that offer complete commitment and expertise of subject with deep insight and understanding of finer intricate detailing, which is a prerequisite for video post-production. Moreover, service providers related to video post-production are increasing their portfolio of services to offer an entire basket that encapsulate every specific need and requirement of entertainment sector. 
 
At a time, when metro and non-metro cities have highly paid video post-production providers, there is a greater shift in focus to Tier 3 cities that are emerging hub and hunting ground for video post production services. The development of video post-production in Tier 3 cities are ably supported by academic institutions that promote talent from Tier 3 cities to take up specialized training in video post-production. Having an eye on precision and accuracy, service providers in Tier 3 cities have enhanced quality output with timely submissions of deliverables that are matching international standards of delivering services. Production houses across the globe depending and relying for their video post-production should work with Tier 3 cities in India.

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Visual Effects (VFX) with a New Dimension – Explore it in 2015

visual effects
We often thought about this! In a highly competitive world of media and entertainment industry, what is that makes SBL stand out in the crowd? We asked this question to the customers who engaged us for their VFX projects, and were happy to know that we make ‘a difference’!

Our resources, a blend of technology geeks and creative minds, are skilled in materializing the VFX requirements for International feature films and commercials. They have taken the responsibility to ensure that we deliver according to the customer’s needs in terms of perfection, time and cost. Weaving our talents with the expectations of our customers has led to create a right formula that makes us stand out from the crowd. This has earned us great appreciation from our customers.

SBL has been accredited with ISO 27001 certification for data security which ensures privacy of the pre-releases. This is awarded based on the security measures we have in place for design, development and testing processes, including detailed Business Continuity plans.

At the helm, are the industries experienced project managers who have handled several international projects by meeting the expectations exceedingly well. All of this has helped SBL to expand in visual effects to cater large international projects.

With our capabilities in VFX and Stereo Roto, Digital Paint, Keying and Rotomation, we have managed to win the accolades of our clients in US, UK, India and Australia. SBL is thus emerging as a global player in the field of visual effects.

Our proactive as well as systematic and disciplined approach has given us quick lead time in our projects. We are continuously striving to be a responsive organization delivering smart solutions and services to our clients.

For more details, visit –
www.sblcorp.com/multimedia-services/video-post-production-services/rotoscoping-services.php

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VFX – Making dream a reality at SBL

digital paint

The world of entertainment offers great scope of creativity and innovation to individuals and organizations associated with the industry. Being in a highly specialized and technical field of VFX services, SBL has developed competencies and has made a mark in the industry. With expertise in ate area of VFX, Stereo Roto, Digital Paint, Keying and Rotomation, VFX has garnered faith and trust of individuals and companies who have nurtured the dream of making a big name in the entertainment industry.

Team of professionals at SBL bring out the best for its clients and customers. Apart from offering a plethora of services for the entertainment industry, SBL, as an organization offers in-depth understanding of work, which requires precision and accuracy in delivering results within specified timelines. Amongst leading VFX service providers, we take efforts in understanding requirements of our customers and offers specialized and customized services that brings the best output. SBL has a professional team of people, artists and creative individuals who has a special and additional role of adding value to the effort of clients, in general, which include companies, film-makers and individuals. As an integral part of service providers for entertainment industry, SBL believes and nurture the idea of innovation and improvisation in its thinking and approach that makes us stands ahead from the rest.  

SBL believes in leading the trend by having talented resources in place and are prepared with best resources to manage and execute large scale assignments and projects of international feature films and advertising commercials. With talented workforce, backed by technical resources, SBL offers great conviction and confidence in delivering work, as desired by its customers. SBL has remained first preferred choice for companies and professionals as SBL through its professional approach offers perfection in its deliverables.

Keeping up with the ever-changing demands of entertainment industry, SBL believes in scaling up its resources to meet and match the expectations of its esteemed clientele. With substantial work done on major international and global assignments, SBL’s management and technical professionals believe in improving their delivery and service standards to match at-par with the industry.

Our team of professionals offers expertise in VFX services which integrate people and technology by building on the core value of trust. With systematic and disciplined approach towards assignments and projects, SBL has quick lead time on each project.  Being an integral part of entertainment industry, SBL understands the importance of data security which is an important issue for film-makers. SBL is accredited with ISO 27001 certification that ensures and guarantees data security compliance. We fulfill our commitment and promise of securing and maintaining the privacy of pre-releases by film-makers and companies associated with entertainment industry.

Equipped with best-in-class infrastructure, creative minds and latest tools, SBL is poised to offer services which will bring your imagination to life and showcasing the most perfect result of your dreams. 

For more details, visit –
www.sblcorp.com/multimedia-services/video-post-production-services.php

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SBL is Expanding in Visual Effects to Cater Large International Projects

chromakeying
SBL has successfully acquired major international projects from global production houses. With focus on enhancing current portfolio in VFX service, SBL is enhancing its capability by tying up with different post production houses and leased centers.

Currently, SBL unmatched quality of services offer VFX stereo conversion up to 50,000 frames a month. With a target of acquiring fresh international projects, the company is looking forward to expanding volume of work for additional 30,000 frames. SBL Corp offers plethora of services for production houses through its existing network of offices across United States, Europe and Asia.

Since its inception, SBL Corp has made rapid advancements in developing VFX services. Exclusively for post production work, pursued as part of activities carried out in a production house, for making films and documentaries. The company, through its superior quality of work and its expertise in offering flawless services, has garnered immense appreciation and accolades from customers worldwide. The professional team at SBL offers sound technical knowledge and has capability to understand customer’s specific requirement. This enables the company to offer solutions that satisfy niche requirement of its customers. In a short span since launch of VFX services, SBL is now gearing up to increase the production to get fresh project by catering to untapped potential in the VFX sector.

SBL offers post-production services that live up to expectation of its customer’s, in terms of perfection, time, and cost. The company stands by its commitment to provide the best value for money with timely submissions. Working with the production houses, international designers, creative directors, and corporate houses for several years, SBL understand the quality and are best at: – Rotoscoping, Digital Paint, Keying, Compositing and Video editing.

Video post production industry, in recent times, has witnessed a change in trend wherein the fallout from the recession hampered revenue growth in the past five years as production slowed and movie studios adopted in-house post production. In addition to this, there is a multi-fold increase in the service providers to video post production industry, which has led to cut-throat competition amongst new, emerging and start-up service companies. By far, SBL has made a mark in the industry by surging ahead in focusing and adopting new technology which is of great importance and will boost the video post production industry.

Today, under one umbrella brand, SBL Corp offers expertise and capability to manage every aspect of post production process for a studio. At SBL, we pride ourselves on exceeding our customer’s expectation with each and every project. An essential part of this process is building strong client relationships. The experienced and competent SBL team believes in exploring new ways to strengthen its approach and improve the quality of work. This has proved to be a big asset to SBL’s success in recent times.
For more details :- www.sblcorp.com/multimedia-services/video-post-production-services.php

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SBL Enhanced Capabilities in VFX Services……

Video post production services

With an extensive experience in working with the production houses, international designers, creative directors, and corporate houses for several years, we understand the quality and are best at the following:

VFX & Stereo Rotoscopy
Keying
Digital Paint

SBL advantage..

ISO 9001:2008 & ISO 27001:2005 for consistency and efficiency in internal processes and data security.
Proven track record for timely delivery.
A pool of highly experienced team of designers to understand & support your requirements and take up large projects.
Experience in working with large production houses.
Customize quotes based on an evaluation of the project to giving you the best value for your dollar.

We invite you to go through our show reel and feel free to reach us for specialized VFX requirements.

Show reel : http://www.sblcorp.com/multimedia-services/video-post-production-services-show-reel.php?q=campaign

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Image Clipping and Retouching

Image retouching is a vital part of image editing.

Our image retouching services include:

Perfecting outlines
Skin retouching
Removing backgrounds
Color correction
Red eye correction
Teeth whitening
Wrinkle, braces and glare removal

image retouching

A clipping mask service is a process of making the layers of an image transparent so that it can be finely edited.

Making the pixels transparent
Creating layers
Perfecting outlines
Adding backgrounds
Removing wrinkles
Adding people into the picture
Creating multiple cutting paths from the same image
Age reduction look

image clipping

image clipping

 

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