Multimedia services

Merge and Blend images- Creative to invent new views

(This blog talks about features and tools in Adobe Photoshop and other image editing softwares for merging and blending image. The possibilities and advantages are elucidated briefly.)

A selfie at an exotic location with a serene background posted in Facebook is exalting the confidence when likes, comments and shares are ticked up. The selfie can be made without traveling to the location, a selfie in any background merged with a stock picture of the location would create the same impression.

Adobe Photoshop’s creative suites and other such photo editing suites gives the capability to put together multi-images to create a collage of creativity in image editing. Product placements and feel disbelief pictures which are impossible to capture with a camera can all be possible with merging and blending a set of pictures. The Layer Mask feature in CS5 do exactly the same- individual stock pictures merged together and blended into a single picture, a wholesome one. Such a picture gives an un-precedented exposure and depth which most often impossible to shot directly with a lens.

Blending pictures together is an art but gives a lot of technical challenges in the selection of pictures with optimum resolution and color space, but of almost same parameters. Pictures are selected in application frame one after the other to create different layers for Masking. Add ‘Layer Mask’ in between each picture layers. The layer mask is usually created as transparent and has the capability to merge all layers together to create a single picture. Auto align layers , Merge and stamp layers can also be used to merge different images. The challenge now is to blend seamlessly to give a complete feel of a single picture. Add atmosphere, coloring and implied lights using different blending modes, and different brush tools (Use soft brush for best result) to blend group picture. As the mask is non-destructive one can experiment with different angles, start and end positions and different gradients to perfect the picture.

Collaging and composting are two other techniques to create super imposed and blended pictures from different shots and stock pictures. Most of the image editing software, including most suites of Photoshop provides tools and features enabling one to use collaging and composting methods. Imagination and creativity is the limit for blended image creation.
The foremost advantage of a blended image is the possibility it gives to bring together different elements of depth and insights into a picture. And it is cost effective too, making cosy photo shoots almost redundant. Suppose you need to shoot a model with different props and with different background which in reality is time consuming and expensive. What you need is photograph the model in different angles, take shots of the props separately, or use stock pictures of props and backgrounds available. Blend the pictures using an image editing suite- voila! you get the perfect pictures with models in different props in most appropriate backgrounds. That too most creatively and inexpensive.

How important is scalability in VR studio: Is that the reason studios often get grounded?

Virtual Reality has so far offered tremendous possibilities in film-making techniques. It has transformed the old landscape of production, seamlessly taking the viewers into the magical but pleasant unreal world. A number of virtual reality studios have cropped up in the international film industry, especially Hollywood, but only a few of them have successfully retained their customer loyalty. Why?

One of the main reasons is scalability. As virtual reality is a new concept, the process of trial and error is more likely to be pursued by the production houses. An ideal Virtual Reality Studio has to keep adapting itself to the changing needs of its clients. Several factors like affordability, immersion, mobility and flexibility are to be taken into account when a client chooses its virtual reality studio. It is evident, that the failure to change its support and budget according to the needs of the film-makers and advertisers often leads to their disrepute. It is the reason why a number of studios are getting grounded.

In fact, the experts providing vr post production services are familiar to special production and editing techniques. Virtual reality shooting and editing is a different cup of tea altogether, where the boundaries are removed and the viewers can pick the area of interest on the screen.

The VR industry being in the evolving stages the major challenges are in judging the resource strength, software and infrastructure vis a vis the revenues that can be expected through projects. Then there is the challenge of bandwidth considering the huge amounts of data (in TBs). The length of shots is another factor.

The leading studios that provide 360 degree video post production editing services need to offer maximum flexibility and scalability to the clients. As the demand of the industry is subjected to variation, the services are bound to be flexible. They should be able to ramp up the resources at the right moment. Continuous monitoring of the behavior of the audience calls for this adaptability. This is the reason why certain VR studios make their mark in the industry, while the others fade away.

Why CARA is presently the most superior plugin with NUKE for post Virtual Reality stitching

Virtual reality is making its presence felt more emphatically in recent times. You can attribute this to the enhanced efficiency exhibited by seasoned professionals at virtual reality post production companies. This has been made possible in part by stellar and seamless post Virtual Reality stitching offered by superior plugins like CARA for platforms such as NUKE. CARA definitely is the superlative plugin to be used with NUKE due to an array of compelling reasons. This blog delves on the explicit benefits you stand to enjoy by using CARA with NUKE.

Solution for camera rigging
>> Within Nuke, you can easily accomplish refinement in terms of positioning of camera, adjustment of focal length, making amends for distortions evidenced in lens, rotation and other parameters with CARA for optimum outcomes.
>> Specialized pre-sets allow application of camera rigs that are widely used alongside extending support for customized rigs.
Streamlined stitching
>> Cara prides itself of state of the art Stitcher that is fuelled by GPU acceleration. This facilitates creation of superior quality 360 degrees stitches for outputs that may be mono or stereo.
>> Cara’s ability to subtly stitch videos can be attributed to the robust technological support offered by Ocula disparity platform.
>> Stitch quality is ramped up through elimination of ghost effects and line artefacts.
>> The stitched videos can be exported to UV and ST maps effortlessly.
Colour corrections
>> Cara spontaneously senses exposures and camera induced disparities in white balance and set them right.
>> With Cara, you are empowered to create subtleties in lighting through animation of modifications in gain mode over timescale.
Optimized tracking
>> Cara’s feature point tracker has been fine tuned for handling distortions and continuities that show up along the sides of latitudinal or longitudinal images.
>> With this stabilization tool, you are facilitated to carry out tracking, painting and merging squarely on the 360 degrees stitched footage.
>> During workflow management, you can optimize on the stabilization information offered by the inbuilt camera tracker in Cara.
>> Augmented Reality services India have significantly capitalized on these advanced features of Cara for producing superbly stitched impeccable footages in Nuke.
Workflow streamlining
>> The spherical transform node in Cara revs up compositing related jobs by allowing you to access and utilize the complete array of tools in Nuke squarely on the 360 degree input.
>> Extra support is offered for stereo lens and slit scan shader through which pole depth in footages can be controlled.
Cara presently is undoubtedly the most superior plugin to be used with Nuke because of the smooth VR watching experience offered in multi-direction mode by it.

Our Head of VR production, Mr. Venugopalan says; “Team SBL # VR n VFX keynotes are the strong pipeline what we had in operations, sales and marketing plus the excellent creative support from the team. We had best of best creative minds from industry and had delivered few of the best VR shows so far. SBL is in the phase of expanding the knowledge level to the complex VR stuffs and even constant RnD makes as the unique in India to produce well craft VR visuals.”

How Photo Editing Is A Boon To Retail Industries?

A professionally edited photograph is a powerful marketing tool to convey about business products in the most convincing style. In the era of digital marketing, photo editing has become the very essence of brand building.

Photos have become the universal language of marketing and image editing can augment retail industries’ communication in the marketplace. An impressive photograph with high-end editing creates credibility and improves its professional appearance in the market. Photo editing services can remove imperfections from images and make it a meticulous piece for marketing. According to the advertising requirements, an expert in photo editing can specialize settings to make high quality images from the original ones. This approach can easily be attained by photo retouching, a photo manipulation technique to enhance the quality of the image. Photo retouching can save money and time as it doesn’t demand the photo shoot to be done again for better quality pictures.

Customers tend to judge businesses with the images they see on social media and other online websites. A visually striking image can help garner more sales of products by enticing them, especially if they can access it through different platforms. Implementing photo editing method can customize images based on particular parameters for multiple platforms to give a uniform impact. These parameters also make the photo-intensive tasks easier as they can be applied on other images, offering brand consistency. Furthermore, a neatly clipped image can feature products to impress audiences. With image clipping, unwanted portions are eliminated and relevant ones are incorporate efficiently. Clipping also enables reuse of images for multipurpose by changing the image’s background and clubbing it with other images.

Resizing, cropping, compressing, and much more can be done with photo editing tools. A photo can speak thousand words, and with a well edited photo of a business product, one doesn’t need words to showcase it.

Significance of VFX in post-production

The past century has seen a rapid and astonishing progress of the Vfx technologies as evidenced by the evolution from the initial Star Wars movie to movies like Jurassic park, Matrix and the more recent Marvel’s Avengers. Whether you have live action or animations, Vfx has become a necessary aspect of movie production. Vfx is basically using computer generated graphics to create visual imagery and make it look real. Vfx has become a necessary part of post production where it enhances the effects and makes the situation believable thereby creating a satisfying sensory experience for the viewer. The newer technologies will enable creation of digital humans and the day is not far off where we will have movie stars who would be entirely digital. Currently the boundaries of visuals effects are constantly being pushed with new technology like : Augmented reality,  Motion capture,  Crowd simulation, Hologenese and the like .

Creating Vfx requires teams that include concept artists, modelers, animators to work together and conceptualize, plan as well as monitor the implementation closely. The entire scenario and the various possibilities have to be first charted out, decided and then the production happens accordingly. During post production the additions and modifications are added to add realistic imagery to the movie or video. The greatest advances that we are witnessing are the emergence of techniques involving augmented reality (AR), motion mapping and crowd simulation. SBL are pioneers in Vfx technologies offering solution for media & films, education, corporate sector etc. Talent and creativity along with cutting edge technology allows us to create magic out of pixels!

HOW PHOTO MANIPULATION INFLUENCE THE FASHION INDUSTRY

‘A picture is worth thousand words’- this is especially true in the fashion industry where impressions are everything. Making pictures say what you want them to say has now become possible through digital exertion. Photo manipulation is heavily used in the fashion industry where the final images simply have to look good and convey the right message. The demands on the models and the photographers are high and digital exertion comes in as a handy tool to ensure that these demands are met. Improving the picture through retouching, editing, masking etc. becomes easy with the latest and highly sophisticated photo manipulation tools available in the market. The range of options and flexibility provided by these image manipulating tools has improved over time.

Image editing software can be used for a variety of tasks such as – adding new elements, image retouching, adjusting colors, changing backgrounds and even for removing entire parts of a picture. The heavy use of these tools is easily visible in fashion magazines where almost 100% of the images are retouched. Earlier, the manipulated images could be identified, but not anymore. The coming of Photo shop and similar digital tools has made this affair flawless and viewers are unable to identify the modifications made. Fashion is all about visual communication and the images have to amaze, fascinate, and capture the imaginations of the viewers. Image editing is the vehicle that makes this a possibility by providing the technological capability to match the creativity of the user.

Interface Designing For Branding

Interface design is a crucial aspect of delivering great user experience. But many companies overlook the importance of branding the interface. One company that does pay close attention to branding of the interface is Apple. If you are a fan of Apple products you know that there are certain distinctive visual elements and overall design aspects that remain common in many of its products. This goes a long way into reinforcing the key aspects of the brand such as quality, style and distinctiveness.

The branded interface tells your narrative in a subtle manner while creating amazing user experiences. What this does is to promote the brand awareness among customers and ties in well with the marketing strategy. The primary goal is not branding but to create great user experiences but you need to simultaneously weave in the brand awareness through the design. Branding takes effort -it means understanding the target market and their needs and wants. Once a thorough understanding has been gained you now have to identify what key aspects you want your brand to stand for and then create a persona. This work is best left to professionals, as going wrong here would doom your efforts even before you get started.

SBL offers interface branding and UI design solutions that deliver results. When it come to branding the key principle is to ‘do it right the first time’. When your brand and message is consistent and communicated through the interface design, carving out your niche in the market becomes an easier task.

Location-based virtual reality for immersive, multi-dimensional experiences

Location-based virtual reality has emerged as one of the fastest growing sectors in VR, which is creating experiences that blur the line between virtual and reality. Location-based virtual entertainment canters are offering more immersive, higher-end experiences through motion simulators, specialized sensory inputs, and custom accessories.

Location-based VR is perhaps the most relevant technology in the VR world and is expected to replace, or at least alter, indoor entertainment areas like theme parks, paintball, and laser combat fields, mall entertainment areas, etc. Gamers are looking for more immersive and interactive experiences than their own VR setup at home.

Several Location-based VR technology companies have raised considerable investment rounds in the first quarter of 2017 and more investment is likely to come. According to the latest studies, global virtual reality revenues will reach $7.17 billion by the end of this year and expecting a steady growth total close to $75 billion by 2021.

Location-based virtual reality will deliver immersive, multi-dimensional experiences, including entertainment content and games to multiplexes, malls and other commercial destinations.

Location based virtual reality is often the figment of one’s imagination brought to virtual life. In the gaming and entertainment sector, location based virtual reality have taken over almost every other technology.

Today, more and more location based virtual reality applications and games are making their ways in the market. Promoting this gaming concept to a whole new level is the integration of the revolutionizing technology into mobile devices such as smartphones, iPad’s and tablets which consistently make use of existing navigational systems to operate.

Image Restoration and Retouching

Image restoration and retouching services offers high quality output of the images which are moth eaten or which were taken in the past. This service helps you in retaining the quality of the image, thereby enabling you to keep your memories alive. Most of the photos taken in the past must have lost the quality. Through this service one can retain the quality of these images and can make it look more beautiful.

SBL has an expert image editing team who work for wide range of clients from different industries all over the world. The team has successfully completed several projects under image restoration and retouching. The team has experts in adding color tones, modifying contrasts and also in adding new back ground to the old images to make them look fresh and lively. SBL’s professional photo restoration / retouching artists repair your photos creating a perfect make over and reconstruction of your pictures according to the requirements to give a new look and feel for the same. The image restoration experts at SBL also work on album designing and image enhancement to give a touch of class to your pictures.

Image restoration and retouching technique is widely used and accepted all over the world. The images that were taken long back were hard copies as the technology was not this much developed. So most of these pictures might have blurred color or the background might look unimpressive and all. To make these pictures lively and fresh image restoration and retouching service is used. This gained popularity within a short span of time as it helps people to keep their memories alive. Many individuals and even companies depend on expert service providers in this field to give a new look to the images.

There are several small and big firms concentrating on this service as it has got an increase in demand. While you choose a service provider make sure that they have handled several projects in the same so as to meet the requirement. SBL, since its inception has successfully done several projects for wide range of clients from in and across India. An expert artist with keen knowledge about the technology can successfully complete the project within the given span of time. The service is also less expensive and the effect will last for years. The service helps you to keep your much loved moment pictures freshly with you for years and years.